Successful Clients

CoachVille.com
Thomas Leonard,
Sun City Center, FL

http://www.coachville.com

Need:

Enrich and support the personal coaching industry.

Solution:

Thomas continually comes up with ideas to support the coaching industry. We work closely with Thomas and his staff to understand how each new program he is workng on integrates with others.

Thomas' story
Thomas is a leading voice in the world of business and personal coaching. He has vision, ideas and drive. Thomas sees the world as one in which people can do business to the mutual and personal benefit of everyone involved.

He makes his business helping coaches coach. If you aspire to be a business or personal coach, Thomas has Internet-based services that will help you start and maintain that career. He has been a coach for years. As a result, he an understands what coaches need and want.

Thomas sees each service he develops as serving dual roles. The first role is that of the service itself. The second role is that of marketing. It is a winning strategy. While each service has a burden of profitablility, it also contributes to the bottom line by being a long term marketing resource.

By carefully crafting services that fulfill his customer's needs and simulataneously marketing his own services, Thomas is thriving in the current economic climate. He has a budget to develop services that are worthwhile for his customers and has realistic expectations about the return on investment from the development. Some projects exceed expected ROI; in turn, those projects receive more business analysis and development energy.

Services
Here is a partial list of software services that Cicada has developed and integrated into Thomas' world:

  • Extensive class registration system, best of breed, we suspect
  • Extensive affiliate program
  • E-commerce systems
  • Broadcast mailing system
  • RealAudio(TM) recording system
  • Coach referral service
  • Telephone-bridge rental system
  • much much more

Thomas' s strengths are his entrepreneureal instincts (enabling him to assume risk to reap reward), knowledge of his market, drive to succeed, creative nature, and general ability to manage his business.

These strengths make a winning combination, almost a roadmap for others. Thomas identified Cicada as a key partner almost five years ago. We have been together ever since -- as always, to mutual benefit.